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Madeline Hotel & Residences, Auberge Resorts Collection Completes Property-wide Reimagination

Telluride’s Most Luxurious Resort Welcomes Guests and Locals with Redesigned Guestrooms, Refreshed Public Spaces and New One-Of-A-Kind Experiences

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Madeline Hotel & Residences, Auberge Resorts Collection today announces the completion of a property-wide reimagination, bringing a new tier of luxury to Telluride. The resort unveils 83 newly transformed guestrooms and modernized public spaces, including Timber Room, a vibrant new indoor-outdoor bar and lounge that first debuted in January 2021, and Alpine Swim Club, a picturesque outdoor pool and dining terrace. Alongside the physical transformation, Madeline Hotel & Residences, Auberge Resorts Collection debuts new “exclusively Madeline” experiences for Summer, inviting guests to bring home stories of one-of-a-kind luxury adventures in the Rocky Mountains. From foraging the verdant mountainside with the executive chef to taking on Colorado’s backcountry from above on a paragliding tour, adventure abounds at the chic Telluride retreat this season.

“The design and experience evolution at Madeline has been outstanding. From the transformed social spaces with the most exceptional culinary offerings in Telluride to the stunning new guest rooms and ‘Only at Madeline’ active experiences, we can unequivocally say that Madeline is the most luxurious resort in Telluride,” said Bryan Woody, general manager, Madeline Hotel & Residences, Auberge Resorts Collection. “It is a tremendous pleasure for all of us at Madeline to welcome guests to our newly reimagined resort.”

Liubasha Rose of Rose Ink Workshop designed the dramatic guest rooms to be a natural extension of the newly reimagined public spaces with an organic material palette and textural elements. An expert at artfully blending concepts, Rose looked to the region's natural mountainscape and distinct seasons for inspiration when handpicking wood-grained walls, chiseled marble tabletops and sweater stitch carpets. Urban black steel desks, leather hooks from Telluride’s local Crossbow Leather shop and oversized art by Hana Margetson-Rushmore stay true to Telluride’s vernacular in a modern and harmonious way. The spacious accommodations feature private balconies with mountain or village views and spa-like bathrooms with separate showers and deep soaking tubs, featuring a bath ritual designed to help reach ultimate relaxation. Additionally, each room boasts a new “adventure bar,” which offers guests a collection of items and gear for mountain exploration.

“For the design of Madeline, we pulled inspiration from alpine visions of uncovered memories; an illustration of a carved wooden house in the snowy woods in a treasured childhood book of Russian Fables, the train interior in Hitchcock’s The Lady Vanishes and a vintage postcard with ski tracks on fresh snow. Channeling these personal connections brought feeling into every detail,” said Liubasha Rose, creative director, Rose Ink Workshop.

To complement the new interiors, the resort introduces new experiences and events to be enjoyed both indoors and outdoors. Throughout the summer season, guests can bike the San Juan Mountains’ winding trails, motorcycle through the 263-mile San Juan Skyway loop, fly fish for trophy trout in the San Miguel River and pursue other adrenaline-seeking expeditions. More serene offerings—sunrise mountain bathing on the San Sofia Platform or horseback riding through wildflower meadows to a private saddlebag brunch—embrace mindfulness in nature. Guests can also uncover hidden gems in Telluride with insider adventures, including a foraging experience with the resort’s Executive Chef Bill Greenwood, curated exclusively for Madeline guests. During this experience, in particular, guests will discover the many wild, edible greens, mushrooms and other delicacies found in Telluride, learn how to utilize these ingredients in delicious dishes and enjoy a private meal prepared with the day’s bounty.

Located at 10,540 feet, Madeline Hotel & Residences, Auberge Resorts Collection debuts a vibrant new summer destination, Alpine Swim Club, a picturesque outdoor pool and a social terrace with sweeping mountain top views. Poised to become the most sought-after gathering place in town, the club offers guests an incredibly scenic option for time spent poolside, featuring a menu of Alpine-inspired shareable healthy bites and refreshing signature cocktails infused with local ingredients. Whether meditating with the sunrise or soaking up afternoon rays, Alpine Swim Club is an elevated atmosphere for relaxing before or after a day of adventure.

To learn more or book a stay, visit

About Madeline Hotel & Residences, Auberge Resorts Collection:
Madeline Hotel & Residences, Auberge Resorts Collection is a stunning alpine resort in the historic town of Telluride, Colorado. The 83-room and 71-residence hotel blends Auberge’s distinctive flair for authentic and elevated experiences with the local flavor of the destination. Surrounded on three sides by the dramatic 14,000-foot peaks of the San Juan Mountains, Madeline features both guest rooms and suites, as well as one- to four-bedroom residential condominiums that offer expansive Mountain Village views. Sophisticated amenities include the best ski-in/ski-out access in town; slope side Ski Valet; the 4,000-square-foot Sky Terrace featuring a heated outdoor swimming pool, hot tubs, fire pits and al fresco lounge; an alpine-inspired spa and salon; The Madeline Ice Rink and a personal training studio. Mountain dining options include signature restaurant Black Iron Kitchen + Bar, Timber Room featuring outdoor fire tables and an indoor/outdoor bar and Columbia Room, a private dining room. In January 2021, Madeline unveiled a dramatic redesign encompassing its public and social spaces.

For more information:

Follow Madeline Hotel & Residences on Facebook and Instagram @MadelineAuberge

About Auberge Resorts Collection:
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 19 hotels and resorts across three continents and eight new hotels under development, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information:

Connect with Auberge Resorts Collection on Facebook Twitter and Instagram @AubergeResorts and #AlwaysAuberge

About The Friedkin Group:
The Friedkin Group is a privately-held consortium of automotive, hospitality, entertainment, sports and adventure companies. These organizations include: Gulf States Toyota, GSFSGroup, US AutoLogistics, Ascent Automotive Group, Auberge Resorts Collection, AS Roma, Imperative Entertainment, 30WEST, NEON, Diamond Creek Golf Club, Congaree and Legendary Expeditions. The Friedkin Group is led by Chairman and CEO Dan Friedkin. For more information, visit

About Rose Ink Workshop:
Rose Ink Workshop is a multidisciplinary firm that specializes in hospitality interiors. Placing extra emphasis on crafting unique branded experiences, RIW creates art directed spaces and tells stories. Led by Liubasha Rose, RIW is a group of creatives from different areas of hospitality design including interiors, branding, graphics, fashion, OS+E and a crew of project by project stylists. Prior to founding Rose Ink Workshop, Liubasha was Vice President of Design at Starwood Capital Group. She was responsible for design direction and the execution of renovation projects for Starwood Capital assets, and was involved in the implementation of new brands launched by the firm. She has contributed to the development of the two-luxury hotel and lifestyle brands, 1 Hotels and Baccarat Hotels & Resorts as well as the Postcard Inn, ST Residential portfolio, and numerous restaurants and hotels around the world. Liubasha won the prestigious Wave of the Future award from Hospitality Design Magazine in 2015 for the 1 Hotel South Beach project. For more information, visit

Media Contact:
Jessie Rothschild / Rachel Farnham
Murphy O’Brien Public Relations

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